Like any milestone worth celebrating, the Adobe Acrobat 25 th Anniversary has an amazing origin story. In the summer of 1990, Adobe co-founder Dr. John Warnock wrote a six-page white paper called “The Camelot Project.” In this paper he outlined a pervasive business problem: the ability (or rather, inability) to reliably exchange high fidelity documents between different computer applications and systems. “These documents should be viewable on any display and should be printable on any modern printers,” he wrote. “If this problem can be solved then the fundamental way people work will change.”.
Thanks to John’s vision and years of hard work by a brilliant product team, the problem was solved – and the way people work has fundamentally changed. Formally launched on June 15, 1993, Adobe Acrobat and the Portable Document Format (PDF) revolutionized the way people view and share documents. Acrobat has long since become the lingua franca for exchanging digital documents. In the past year alone, some 200 billion PDFs were opened in Adobe products. Three quarters of the Fortune 500 and more than 100 million people use Acrobat every day. PDF and Adobe Acrobat have achieved ubiquity. And while ubiquity is the holy grail for any technology company, that’s not entirely why we commemorate the 25 th anniversary of PDF.
It’s about celebrating the creativity, innovation and incredible amount of hard work that has gone in to getting us where we are today. So, in the spirit of celebration, I’d like to recap a few highlights of the origin and evolution of Adobe Acrobat.
Camelot and Beyond John Warnock actually came up with the idea for PDF several years before he wrote the now-famous “Camelot” paper. In 1985, he created a new PostScript graphics program (which would later become Acrobat Distiller) and used it to re-code an old federal tax return form. When Steve Jobs unveiled the Apple LaserWriter that year, one of the documents he printed out on stage was John’s 1040 tax form.
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25th Anniversary Stone
With Apple on board, Adobe helped launch the desktop publishing revolution. By 1990, the Camelot Project was officially underway, with this white paper serving as a roadmap for the team of engineers working on a UI demo and proof-of-concept for the product. And while the name Camelot invoked fantastic images of ancient castles and the legendary King Arthur himself, the Adobe team was laser-focused on the future. They delivered multiple page sizes in the same document, intelligent zooming and cross-platform UI concepts. John saw the first prototype in a small conference room in Mountain View, Calif. When it came time to pick an official name for the product, the team considered several options – including Carousel, which was already a registered trademark of Eastman Kodak.
25th Anniversary Quotes
By the first public product demo in 1992, however, we had landed on Acrobat – a word conjuring up feats of great skill and strength. In terms of circus performer references, I guess the brand team thought it was catchier than Adobe Funambulist. Adobe Acrobat 1.0 debuted at the Equitable Center in New York on June 15, 1993, broadcast live over satellite links around the world. The first product suite included Acrobat Exchange for creating and viewing Adobe PDF documents, Adobe Reader for viewing Adobe PDF documents, and Adobe Distiller for converting PostScript files to Adobe PDF. “If Adobe Systems Inc. Gets its way, corporate managers around the U.S.